Product Optima bed linen finish
USP New technology and chemicals have created a finish that tackles stiffness and creases; is soft, long-lasting and silky-smooth; and is easier to launder and iron, saving money and time.
Details The finish has a built-in stain release system to reduce soil adhesion and repels moisture when dry but can still be washed like normal sheets. Other benefits include improved tear strength and reduced ironing time.
Availability Optima is initially offered as an option on Prima bed linen but will be rolled out to other ranges.