Premium beer brand Peroni Nastro Azzurro has launched the Walk With Us campaign, to bring a part of Italian culture to British pubs, bars and restaurants as hospitality reopens.
The message focuses on the Italian tradition of La Passeggiata - an early evening ritual that Italians routinely take – to walk, connect and socialise.
The campaign is spearheaded by a letter, ‘From Italy to the World', to highlight the shared experience the world has felt in recent months.
In addition, more than one million premium recyclable cups and 250,000 four-pint carriers have been made available to help operators with a flexible offering from 4 July.
Tim Clay, managing director at Asahi UK, commented: "These are strange times and circumstances that we couldn't have imagined having to navigate through. The situation faced in the retail and hospitality sector is completely unprecedented, and, as a supplier to businesses of all sizes, we are on overdrive to find ways to support our valued customers – as well as the communities in which we operate.
"It will be a tricky road to recovery for many, so we continue to work with and listen to our customers to see how best we can help support them. We hope that the Walk With Us campaign resonates with both consumers and operators, as we all try to reconnect with the places and pastimes we enjoy the most."