PG tips has added a new feature to its website to help operators drive tea sales.
The new section is a three-step process covering brand visibility, merchandising and promotions with items such as POS material, display stands and loyalty cards.
Charlotta Oldham, marketing manager for tea, says: "Some operators may be surprised at the profit opportunity that comes from selling tea. So it's important that caterers spend time marketing and promoting their tea offering, rather than overlooking it.
Other new additions to the website include operator case studies and new information about PG tips' partnership with the Rainforest Alliance.