http://www.ufs.teatips.co.uk" target="_blank" rel="noreferrer">PG tips tea is now fully Rainforest Alliance Certified and has succeeded in achieving the target the company set itself when it first joined forces with the Rainforest Alliance back in 2007.
PG tips has pioneered the sustainable production of tea around the world since 1984 when Unilever acquired its first tea estate in Kericho, Kenya. Since then, the company has worked hard to improve standards of living for workers - providing free housing, medical care and schools for more than 75,000 people. The company has planted more than 870,000 trees since 2000 and 97% of the energy used on its estate at Kericho comes from hydropower and renewable forests.
Claire Sullivan, marketing director at Unilever Foodsolutions, said: "We chose to work closely with the Rainforest Alliance because it has a broad sustainability and ethical focus. It works to conserve biodiversity and ensure sustainable livelihoods and its credentials best match our ethos for tea production.
"Statistics show that despite the recession, consumers are still looking to do their bit and sales of ethically produced products rose by 12% last year, outpacing the wider market . And 72% of consumers agree that it is worth paying extra for products that are ethically produced or kinder to the environment, while 57% customers agree that tea offered out of home should be ethically sourced, making a sound business case for advertising the Rainforest Alliance Certified logo alongside the tea offering."