Product The world's first Pimms gravadlax
USP Originally an exclusive for Wimbledon 2010, this summery twist on the Scandinavian classic from Cotswold smokehouse Coln Valley is available to the trade from 1 June.
Details The hot-smoked salmon is prepared to a secret recipe and cured for three days in a marinade of Pimms, fresh orange juice and mint to create a succulent texture and a unique taste.
How supplied 100g and 200g packs
Price £4.49 and £7.99 RRP; trade discounts available