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Poor coffee ruins the restaurant experience, according to research

26 October 2012 by
Poor coffee ruins the restaurant experience, according to research

According to recent research from Nespresso, UK restaurants risk losing customers by serving poor quality coffee, as a quarter of Brits state that they wouldn't return to even the best restaurants if the coffee wasn't up to scratch.

The results of the research, said Nespresso, are a wake-up call to restaurateurs, warning that they should pay closer attention to the quality of their coffee if they want to retain their corporate customer base.

The report undertaken by ICM Research surveyed the coffee habits of 2,000 adults and revealed that 24% of the survey respondents would definitely not return to a restaurant if the coffee quality was poor.

When asked whether coffee quality impacts the overall perception of a restaurant, 68% of the respondents said that coffee quality influences their opinion significantly.

Phil Howard, head chef and co-owner of the Square in Mayfair, said: "As a coffee lover myself, I would be disappointed if, after a great meal out, I was served a terrible coffee. The industry needs to be more aware of the changing habits of our guests and understand that people are becoming more and more discerning in their food and drink choices so, of course, it is no different with coffee."

Brema Drohan, managing director of Nespresso in the UK and Ireland, said: "In the same way as establishments are able to recommend wines, they should be able to recommend the perfect coffee to complement any part of the meal.

Nespresso enjoys continued growth in the UK market and in July opened its first UK flagship boutique on London's Regent Street.

By Lisa Jenkins

E-mail your comments to Lisa Jenkins here.

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