Pours for thought: health and wellness on the drinks menu

19 February 2021 by

From immune-boosting juices to gut-loving brews, the demand for healthy drinks on menus has never been greater. Jennie Milsom hears from brands making a splash this year.

Health and wellness drinks are making waves on menus as consumers focus on physical and mental health. Even before Covid, health and wellness was the primary driver for innovation in soft drinks, says Alex Beckett, global food and drink analyst at Mintel.

"Then the pandemic came along and these trends seem to have been accelerated," he says.

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