Powerade Aqua+ from Coca Cola Enterprises
20 October 2005
Coca-Cola Enterprises is aiming to build on the success of Powerade and attract more women to the sports drink sector with the launch of Powerade Aqua+, a new fruit flavoured, hypotonic sports water drink free from artificial sweeteners and preservatives. The 500ml drink comes in two natural fruit flavours: lime and grapefruit. The sports and energy drinks sector is the second-fastest growth sector in the soft drinks category.
Contact: Coca-Cola Enterprises 08475 102030
