http://www.premierfoods.co.uk/" target="_blank" rel="noreferrer">Premier Foods is launching an online Chef Panel which it claims will be the first online research panel built specifically for chefs.
The closed and moderated research forum will allow chefs to share opinions and provide feedback to influence what the company produces.
Premier Foods hopes to build up a panel of 5,000 chefs from across the UK and will provide participants with small monetary incentives via PayPal for their responses to questions and surveys.
"It is of real value to get thoughts and opinions from other chefs in the business - on all matters relating to catering, whether it be flavour, recipes, ingredients or packaging," said sales development chef Mark Rigby. "It is very easy to get stuck in a rut when you are confined to just your kitchen and menu week in, week out, but by seeking other's opinions you can often get a fresh perspective to bring back to the kitchen.
The site goes live in April and interested chefs should e-mail firstname.lastname@example.org to register as a potential panellist.