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Premier Foods showcases its brands in new menu guide

28 March 2014 by
Premier Foods showcases its brands in new menu guide

Premier Foods has revealed a new Menu Solutions Guide that will provide caterers with recipes, hints and tips using its range of brands.

The guide will showcase the Bisto, Homepride and Sharwood's brands, with recipe sections dedicated to events such as ‘Back to school' and Christmas.

Mark Rigby, executive chef at Premier Foods, said: "The recipes in this guide are classic dishes consumers are familiar with and will expect to see on seasonal menus with a few innovative twists to capture their interest and increase uptake.

"Using these occasions is a great way to impress existing customers with an indulgent menu and entice new diners."

There are also initiatives in the guide designed to increase footfall, manage quality and generate excitement around seasonal events.

Caterers can download the guide at www.premierfoodservice.co.uk.

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