Premier Inn partners with Baylis & Harding
The UK's biggest hotel company has teamed up with Baylis & Harding to feature its shower gel and handwash range in all 800 hotels in the UK.
As part of the upgrade roll-out, Premier Inn standard bedrooms now feature hand wash and an exclusively developed hair and body wash from Baylis & Harding's Elements white tea and neroli range. Both products are presented in marble-inspired bottles.
Guests choosing Premier Plus rooms, will benefit from the British brand's Goodness range, which includes oud, cedar and amber, and lavender and bergamot products.
Tania Slater, co-founder of Baylis & Harding, said: "Our partnership with Premier Inn will allow us to provide its guests which a touch of luxury and a home from home feeling even when they're travelling, helping elevate their stay and add a touch of home comfort.
"We've worked carefully with the team at Premier Inn to really understand the needs of its guests and have crafted two specially developed exclusive ranges, designed to help guests unwind before bed, as well as wake up feeling reenergised."
Premier Inn global customer director Tamara Strauss said: "In the historic year of the Coronation, the world's eyes are on all things British and so there couldn't be a more fitting time to announce our partnership with another great British brand.
"Our guests can now enjoy Baylis & Harding's luxurious ranges – whatever room type they choose – these wonderfully relaxing products are a great illustration of the innovative ways we're investing in helping people have the best possible night's sleep".
The move represents a significant investment by Premier Inn, which is owned by Whitbread, as it is the second major tie up with a British brand announced by Premier Inn in recent months. The company revealed in August last year that it selected Lancashire-based Silentnight as its official bed supplier.