Premium pomegranate drink from Britvic

28 February 2008 by
Premium pomegranate drink from Britvic

Growing consumer demand for premium drinks has prompted Britvic to launch what it believes is the first stand-alone pomegranate juice drink for the on-premises market.

Sales of pomegranate juice have soared by 122% in the past 12 months to account for £18m of the £180m total market for fruit juices. Pomegranate, which is packed with vitamins and antioxidants, is already the eighth best-selling fruit juice flavour in the take-home sector.

The Britvic offer is available in non-returnable bottles that come in two sizes - 125ml and 200ml - so they can be used as mixers or solus drinks.

The group has created the signature Pom Pom drink - which includes vodka, Cointreau and ice - to support its launch, along with point of sale kits comprising drip mats, posters and tent cards.

To buy it, call 0845 758 1781
Britvic Soft Drinks

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