Preparations begin for Chip Week 2015
The annual campaign, which will run from 16 to 22 February 2015, is in its 24th year, and provides independent pubs, restaurants and foodservice outlets with the opportunity to drive sales and profitability from their potato offering, while encouraging consumers to celebrate the mighty chip.
Berenice Brown, Chip Week campaign manager for the Potato Council, said: "Whether you serve hand cut, home-made chips, chunky wedges or skinny fries, taking part in Chip Week should be high on your agenda".
The Choice Chip Awards, which recognise the best chips in the business as voted by customers, will also return and are available to any establishment registering for Chip Week.
To register for Chip Week 2015 and the Choice Chip Awards, email chipweek@potato.ahdb.org.uk
