Sparked by strong client demand, Prestige Purchasing is to launch a new beverage procurement service aimed at the hospitality sector and have recruited Phil Pothecary, Novus Leisure's former head of procurement and Chris Donaldson MW, a master of wine.
"As the beverage market matures operators need to become more sophisticated in the way they approach it, if they are to compete for customers and manage their costs," David Read, chief executive of Prestige Purchasing.
"Operators can't afford to ignore the potential to drive revenues through a collaborative approach with wholesalers and brand owners, and create greater efficiency within drinks procurement.
"As a consultancy, we not only need supply chain expertise, but specialists who understand drinks and the drinks market inside-out. That's why we're very pleased to have Chris and Phil joining the team and we're looking forward to introducing them to our clients over the coming months."