Pritchitts cites research suggesting dairy foods boosts kids' brain power
Dairy supplier Pritchitts ](http://www.pritchitts.com)is highlighting research from the University of Maine that suggests that milk can improve school children's brain function.
The research, published in the International Dairy Journal, found that adults who consumed dairy products at least five or six times a week did better in memory tests than those who rarely ate or drank them.
The latter group was also found to be five times more likely to fail in certain tests than people who ate dairy products between two and four times a week. The researchers attributed the results to dairy products' magnesium content and possible preventive role against heart disease and high blood pressure.
"This research gives new insight into the benefits of milk in terms of aiding the memory and emphasises the important part it can play in schools and helping children learn," said Pritchitts head of marketing, Simon Muschamp.
He added that research unveiled last year by Canada's McMaster University suggested milk rehydrated children better than water or sports drinks.
The group's Viva Milk range, which complies with school nutrition guidelines, includes a line of strawberry-, chocolate- and banana-flavoured drinks, along with powdered mixes in strawberry and chocolate.
By Angela Frewin
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