Sales of on-the-move breakfasts are set to rise among time-poor consumers, so Kellogg's has launched an on-pack promotion on its Cereal to Go range offering four city breaks to New York, plus $500 in spending money.
The competition runs across three of its five Cereal to Go lines (Corn Flakes, Special K and Crunchy Nut), which provide ready-to-serve cereal in 30g packs. Kellogg's is offering a case of 24 promotional packs to five Buy It! readers, so they can offer their customers a chance to enter the competition (www.nytogo.eu).
firstname.lastname@example.org, quoting "Buy It! Cereal to Go" in the subject box.
For more information about Cereal To Go and the NY To Go promotion, visithttp://www.kfoodservice.eu" target="_blank" rel="noreferrer">www.kfoodservice.eu