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R White's lemonade relaunches with three new flavours

31 October 2016 by
R White's lemonade relaunches with three new flavours

Britvic Soft Drinks is relaunching R White's lemonade with a striking new design and the addition of three new flavours: traditional cloudy lemonade, raspberry lemonade and pear and elderflower.

Britvic is the largest supplier of branded still soft drinks and the number two supplier of branded carbonates, and oversees Pepsi, Robinsons, Tango and J20.

The range contains up to 3.9g sugar per 100ml (making it exempt from the proposed soft drinks levy) and is available to buy in single 330ml cans in packs of 6x330ml and 24x330ml, in both standard and PMP formats.

Launching this week, the new lemonades have been crafted and designed to appeal to adult drinkers, while the new design references the brand's origin story, with the London skyline and Victorian figures referencing its launch in London in 1845, and Robert White's signature on the front.

The R White's relaunch will be supported by a £2m media campaign in March, centring on the new design and flavours.

Kevin McNair, GB marketing director at Britvic, said: "With over 170 years' heritage, R White's is an iconic part of the Britvic portfolio of brands and an important part of Britain's soft drinks history. The lemonade category has evolved considerably since R White's lemonade was first made by Robert and Mary White in 1845, and flavours are now driving the growth."

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