Rachel's Organic study shows customers want organic milk labelling

18 December 2015 by
Rachel's Organic study shows customers want organic milk labelling

80% of people think cafés should tell customers if their milk is organic or non-organic, a survey by Rachel's Organic has shown.

In a survey of 2000 people conducted by the organic dairy company, 53% of those purchasing more than one hot beverage a day said they would prefer their regular café to use organic milk, and only 40% said they know which milk is used.

The survey also found that 72% of those who buy milk-based hot drinks would prefer their regular café to use British milk, to support British farmers.

According to the Organic Milk Supplier's Collective (OMSCo), the organic milk sector grew by 6.4% in 2014 compared to a decline of 1.6% in the standard cow's milk sector and a decline of 1.4% for the overall milk category.

Chris Huggon, brand manager of Rachel's, said: "It's clear that the use of organic British milk is important to UK consumers. Yet our research has highlighted a distinct lack of communication when it comes to operators making people aware of the type of milk they use."

*Are you looking for a new role? See all the current hospitality vacancies available with The Caterer* Jobs >>

Latest video from The Caterer

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking