80% of people think cafés should tell customers if their milk is organic or non-organic, a survey by Rachel's Organic has shown.
In a survey of 2000 people conducted by the organic dairy company, 53% of those purchasing more than one hot beverage a day said they would prefer their regular café to use organic milk, and only 40% said they know which milk is used.
The survey also found that 72% of those who buy milk-based hot drinks would prefer their regular café to use British milk, to support British farmers.
According to the Organic Milk Supplier's Collective (OMSCo), the organic milk sector grew by 6.4% in 2014 compared to a decline of 1.6% in the standard cow's milk sector and a decline of 1.4% for the overall milk category.
Chris Huggon, brand manager of Rachel's, said: "It's clear that the use of organic British milk is important to UK consumers. Yet our research has highlighted a distinct lack of communication when it comes to operators making people aware of the type of milk they use."
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