The Caterer

Red Bull in £1.5m push

25 March 2011 by
Red Bull in £1.5m push

A £1.5m campaign is aimed at encouraging consumers to use energy drink Red Bull to enhance their performance at work and set them up for the evening.

The campaign, which kicks off this month, will target commuters at rail stations and forecourts with the headline "Want to be on the ball?"

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