Search
The Caterer

Rekorderlig to launch new orange & ginger cider in the UK

10 April 2012 by
Rekorderlig to launch new orange & ginger cider in the UK

Swedish premium cider brand Rekorderlig has launched a new orange & ginger variant.

The drink will be supplied to the on- and off-trade by Chilli Marketing in the UK.

Rekorderlig, which already offers several other variants in 500ml bottles, including apple cider and pear cider (both 4.5% abv), as well as wild berries and strawberry-lime (both 4% abv), saw total off-trade volumes in the year to 24 December 2011 grow nearly 127% compared with the year before.

Senior brand manager Nicol Mason said: "Rekorderlig Orange & Ginger offers an incredibly refreshing, totally new taste. It has scored incredibly well in research with consumers, publicans and buyers and from this exciting feedback we think it is going to perform extremely strongly in trade."

Rekorderlig is owned by fourth-generation Swedish brewer Åbro.

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-Newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.