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Research shows consumers prefer to drink tea at home

14 August 2012 by
Research shows consumers prefer to drink tea at home

When it comes to making the best brew, only 1% of consumers believe a café makes the perfect cup, putting out-of-home tea-drinking establishments behind friends, family and even work colleagues.

That's according to One Poll research conducted by water filtration specialist BRITA, which quizzed consumers across the UK on their tea-drinking habits.

Anthony Spruce, sales director at BRITA Professional, explained: "Consumers still prefer to drink tea at home because they are not getting their preferred tea-drinking experience in cafés and coffee shops. Almost a quarter of consumers we surveyed are put off drinking tea out of home because they have nowhere to put their used tea bag, and operators are turning consumers off by not asking how they would like their tea served (15%).

Tea expert Jane Pettigrew is working with BRITA on perfecting the perfect cuppa. Here, she shares her top tips for making a brilliant brew:

â- Boil the water to the correct temperature for the type of tea you are brewing - water for green tea should be boiled to 70°C and black tea to 95°C to 96°C.

â- Use a good quality tea and make sure it is stored in an air-tight container in a cool dry place away from other smells.

â- Encourage the customer to try the tea before adding milk and sugar - both of these can often ruin or overpower the taste of the tea.

Tea facts
â- The average Brit drinks four cups of tea per day
â- Black tea is Britain's favourite (55%) - with English Breakfast (62%) and Earl Grey (13%) topping the list
â- One to two minutes is the optimum brewing time (47%)
â- Seventy two per cent of consumers surveyed add milk to their tea
â- Over half of Brits (54%) opt for no sugar

By Lisa Jenkins

E-mail your comments to Lisa Jenkins here.

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