Rob Gibson, Lincat's UK sales director designate, has taken up his new role this month following the retirement of his predecessor, Tony Aston at Christmas.
As UK sales director, Gibson will assume take on full responsibility for managing the growth of the UK sales team and helping to support its network of distributors, as well as working with Lincat's marketing team to build brand awareness and promote customer loyalty.
"In a sector that can be obsessed with price, it's important that we continue to set ourselves apart by adding ever greater value for our customers," said Gibson.
This is why, at the start of 2015, we decided to reorganise our regional sales teams and recruit another two members of field sales staff, to ensure more comprehensive coverage across the UK.
We have appointed sales office supervisor Matthew Sanders to further improve customer service, which is a clear priority in my new role."
"Lincat is committed to offering high-quality customer service and being progressive in new product development. This very much matches what I feel is important for an equipment manufacturer in our industry, and it's why I have stayed with the business for so many years," added Gibson.