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Royal Albert Hall to open Häagen-Dazs ice-cream parlour

23 August 2012 by

Häagen-Dazs and the Royal Albert Hall have joined forces to create a bespoke ice-cream parlour.

The Häagen-Dazs Parlour will be open pre-show and during event intervals for customers to sample an extended range of ice-cream while enjoying performances on the world's most famous stage.

Michelle Aland, head of sponsorship and partnerships at the Royal Albert Hall, said: "The Royal Albert Hall prides itself on associating with exclusive partners to complement its own world-class brand.

"The partnership with Häagen-Dazs further highlights the hall's commitment to providing the best possible experiences and I'm delighted that our customers will be able to enjoy their delicious ice-cream in this newly designed parlour."

Ed Culf, marketing director at Häagen-Dazs, commented: "Häagen-Dazs is excited to be partnering with the Royal Albert Hall to provide a unique venue for its patrons to enjoy ice-cream as a way of further enhancing their visits to the hall."

By Lisa Jenkins

E-mail your comments to Lisa Jenkins here.

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