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Sirha to host Bocuse d'Or and Coupe du Monde de la Pâtisserie

13 October 2016 by
Sirha to host Bocuse d'Or and Coupe du Monde de la Pâtisserie

Hospitality trade show Sirha will once again host the grand finals of the Bocuse d'Or and Coupe du Monde de la Pâtisserie.

The show, held from 21-25 January 2017 at the Lyon Exhibition Hall in Lyon, France, will showcase producers and buyers from across the foodservice industry. More than 189,000 visitors and 3,000 exhibitors and brands from more than 130 countries are expected to attend.

There are 11 sectors planned for the show, including food and drink products; baking and pastry making; confectionery; tableware; materials and equipment; services; wine; cafés and bars; technology and service; dining room and hospitality equipment; and transport.

Special show features will include a Food Studio, dedicated to culinary experiments and innovations, along with a web TV set - sirha-tv.com - featuring discussions, demonstrations and conferences. There will also be a new Catering Trades Village, a specialist artisan zone featuring a programme of demonstrations and roundtables; and the Wine Bar, where visitors can discover and taste regional wines from France and discover trends in interior decoration.

The internationally renowned Bocuse d'Or competition, which celebrates its 30th anniversary in 2017, brings together 24 of the most promising and talented young chefs of their generation. The challenge is to prepare a series of creations in just over five hours in front of a live audience and before a jury composed of chefs. The final will be held on 24-25 January.

Coupe du Monde de la Pâtisserie celebrates the culinary prowess of the world's leading pastry chefs.

Marie-Odile Fondeur, managing director of Sirha, said: "Sirha is at the crossroad of world food service, and is the event not to be missed for all professionals in the catering and hospitality industry.

"It presents the very best in each trade, with the latest innovations created by manufacturers for the market. Creativity is always at the fore - with new events, productions and contests. Sirha is, more than ever, a magical event thanks to the unique atmosphere, where the big family of the catering industry come together to share in a spirit of generosity and offers visitors an amazing experience."

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