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Smoky Bacon joins Walkers' Big Eat range

29 May 2008 by

Walkers has added Smoky Bacon to its Big Eat range of crisps in 50g bags.

It's the company's fifth best-selling flavour and is growing at 20% in the standard bag range and in the Big Eat format is expected to appeal to the young adult male market.

Other flavours in the Big Eat range include Cheese & Onion; Ready Salted; Salt and Vinegar; Prawn Cocktail; Steak and Onion; Roast Chicken, and Worcester Sauce.

Walkers uses mainly three types of potatoes to make its crisps - Lady Rosetta, Hermes and Saturna.

To buy it, call 0118 930 6666Pepsico International

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

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