A new "Local Food Talks" scheme has been launched to bring together producers, suppliers and buyers to promote quality local food and drink from south-east Wales to local businesses and visitors, and to offer advice on how best to source, use and market products effectively.
Local authority food and tourism development teams have joined forces with Capital Region Tourism and the Welsh Government to launch South East Wales Local Food Talks, with a website loaded with resources and best-practice guides and a programme of workshops and meet-the-producer events to be rolled out over the year.
Sandy Greenslade, chair of South East Wales Local Food Talks, said: "Half of Welsh consumers want local produce featured on a menu, and 81% of visitors to Wales want to find local food on the menu or in retail outlets. We want to introduce tourism businesses of all sizes to the amazing range of Welsh producers that are available in the region and to help those producers sell their products more effectively and to more people.
"By buying local, we are supporting to the local economy. Farmers, growers and producers can reinvest profits back into their businesses, meaning that the money remains in Wales they can continue to supply and increase their production. There are more than 55,000 people working in the food and drink industry in Wales, so the more money that stays in Wales, the better for Welsh employment."
Pictured: Local authority food and tourism development teams, Capital Region Tourism, the Welsh Government and local producers come together to launch South East Wales Local Food Talks. Left to right: Gethin Roberts, The Celt Experience Brewery; Sandy Greenslade, South East Wales Local Food Talks; Alex Page, Ffresh Restaurant; Peter Cole, Capital Region Tourism; Bet Davies, Wales Millennium Centre; and Adam Green, Blaenafon Cheddar