The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Starbucks stores nationwide start selling Via instant coffee

10 March 2010

Starbucks began selling its Via Ready Brew coffee from its stores throughout the UK this week.

The soluble coffee took 20 years to develop and contains fresh microground whole beans for a full-bodied taste and aroma. The single-serve packets are made with the same arabica beans used in all Starbucks coffee and come in two blends - Italian Roast and Colombia.

Alan Hartney, Starbucks UK and Ireland Coffee Ambassador said: "For more than 20 years, we have been looking for a way to offer Starbucks coffee quality and taste profile in an instant format and now we've cracked the code. I know our customers love coffee, and that they don't want to settle for second best just because they're in the office, away from home or in a hurry."

Via will be soon be available on all easyJet routes following a successful trial and will be launched in supermarkets later this year.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking