Strongbow supports reopening pubs with entertainment campaign

Strongbow cider has launched a new on-trade campaign to support pubs during quieter midweek evenings following reopening.

The Strongbow Nights campaign is aimed at providing operators with all the tools to promote and run a successful quiz and musical bingo night.

Available to existing Heineken customers, the initiative provides downloadable social media content, A2 posters, quiz sheets, bingo cards and weekly updates of the quiz questions and musical bingo tracks to encourage repeat visits from customers.

The launch of Strongbow Nights coincides with a multimillion-pound master brand campaign, Refreshing the Nation. Premiering this week, the film pays homage to the Great British summer.

Rachel Holms, cider marketing director at Heineken, said: "Since the on trade reopened, we have seen really positive sales from the pubs that have already opened their doors. However, the familiar pattern of quieter early- to mid-week evening occasions means pubs will be working hard to encourage more customers to visit at these times. Encouraging footfall and extending dwell time, while maintaining social distancing, will be key to increasing spend safely."