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Supplier News: Britain set to love the new Typhoo

31 May 2007
Supplier News: Britain set to love the new Typhoo

The new look Typhoo
One of the key drivers most relevant to tea is the consumer demand for 'back to basics' products2, whilst health is the key trend affecting tea market growth3. Typhoo has embraced these concepts by introducing a deeper, richer colour to the brand identity, along with a natural and fresh design, bring a pack bursting with quality and freshness which measures up to the tea quality inside.

The front of house products are now produced with an improved blend of tea, to provide the same tasty cuppa consumers have come to expect from Typhoo. The string and tag or envelope bags are available in new counter display units, making it easier for caterers to merchandise their tea offerings.

With an improved packaging substrate, plus the introduction of a carry handle for 1100's one cup and a revamped pack count differentiate, the Typhoo back of house products now meet the demands set by caterers.

A caffeine-free option for consumers Decaffeinated tea has grown by over 42% over the past five years4 and is the perfect product to take advantage of the increasing consumer trend to drink caffeine-free.

Typhoo has launched a new Decaffeinated Tea to foodservice to enable consumers to enjoy their normal cuppa without the caffeine, which has been gently removed without impacting on the flavour. The Decaffeinated bags are supplied in string, tag and envelope format and are in a display box for ease of use for consumers.

Making tea extra special
Speciality is the fastest growing tea segment, up 14% in the last year alone5. Speciality consumers are returning to buy more often and are spending more, and are therefore more likely to indulge in a speciality tea when drinking out of home. To meet this demand, Typhoo has introduced three new speciality teas, not available in retail, to the foodservice market.

The new Assam, Earl Grey and English Breakfast teas are available in display boxes, ensuring the visible Typhoo branding will offer a reassurance of quality whilst encouraging customers to indulge in an unusual variety of tea.

Fruity flavours to tempt new business Considering that fruit and herb accounts for over 11% of total hot beverages consumed out of home6, there is a significant opportunity for outlets to grow consumption of fruit and herb teas. Typhoo has launched a range of teas exclusively for the foodservice market under its London Fruit & Herb brand, which is well established and well loved by consumers and provides a premium image.

In blind taste tests7, the London Fruit & Herb teas consistently outperformed rival brands due to the exclusive Juicea Technology found in the tea. The juice concentrate is encapsulated inside a micro capsule to ensure that none of the flavour is lost during the brewing process or during storage.

The new London Fruit & Herb range consists of: Peppermint Tingle, Camomile & Honey, Lemon & Lime Zest, Blackcurrant Bracer, Orange & Ginseng and Super Fruits.

Merchandising support from Typhoo
To help caterers to promote their full tea range and maximise sales, Typhoo is offering a merchandiser to outlets. The rotating stand is designed to incorporate the 20s display boxes of the Decaffeinated, Speciality and Fruit & Herb Tea ranges and can be increased in size for outlets offering larger ranges.

A quirky POS door hanger is also available to promote the Typhoo name and encourage consumers to visit outlets for their daily 'OO'.

Typhoo contact details, for further information:
Contact Name: Sue Jones-Smithson
Contact Telephone: 0151 522 4000
Website: www.typhoo.com

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