Supplier News: Have a sizzling summer with HP BBQ sauce

29 June 2007
Supplier News: Have a sizzling summer with HP BBQ sauce

With barbequed meals and occasions becoming ever more popular it's no wonder BBQ sauce has become such a popular choice both at home and when eating out.

Given the vibrancy of the BBQ market, Heinz Foodservice is launching HP Classic BBQ sauce in sachet format. HP BBQ sauce is the leading BBQ sauce in retail with a 59% market share1, making it the perfect choice for front of house usage.

Although the main host foods remain the traditional burger and sausage, there is a much wider range of foods that the authentic wood smoke flavour of HP BBQ can complement including steak, lamb chops, kebabs and chips.

Commenting on the HP BBQ sachet launch, Gillian Burrow, brand marketeer at Heinz Foodservice, said: "With the BBQ taste becoming more popular throughout the year, this launch is ideal for the foodservice market. BBQ sauce is the 3rd highest selling sauce in retail and is still in growth2, suggesting people now expect to see BBQ sauce on offer out of home.

"HP BBQ will strengthen our HP portfolio as well as complementing our Heinz sachet range, ensuring we really can offer caterers the complete sauce solution. We are confident that the popularity and brand loyalty of HP BBQ sauce in the retail market will transfer to out of home outlets - caterers will benefit by stocking a product that will give consumers the assurance of a quality brand and a taste they know and love."

So why should caterers stock the Heinz sachet range?
Providing quality and cost effective solutions to outlets, Heinz Foodservice sachets range is perfect because of the following:

  • Market leading brand portfolio from Heinz
  • The top selling portion format
  • Easy to open and use
  • Excellent portion control and portability
  • Clearly branded giving assurance of quality
  • High quality merchandising solutions available

Contact: Rod Baker
Telephone: 0800 575 755

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