Supplier News: New Hot Pots of Heinz

08 October 2007
Supplier News: New Hot Pots of Heinz

With summer sales of soup up by a massive 30% on last year due to the miserable weather1, it's the perfect time to invest in some comforting warmers. Building on its range of classic condensed soups, market leader Heinz has launched Taste of Home, a collection of British recipes inspired by homemade stews and cosy casseroles from a bygone era.

New Heinz Taste of Home is nothing short of big and hearty, with rich combinations of meat, potatoes or dumplings and chunky vegetables. Introduced to foodservice, Taste of Home is a ready-in-minutes, 430g microwaveable portion of good old fashioned food.

Based on homemade recipes, Heinz Taste of Home is available in:

  • Beef Stew and Dumplings
  • Chicken and Vegetable Casserole
  • Country Vegetable Casserole
  • Lancashire Lamb Hotpot

Tal Drori, brand manager for Heinz Foodservice, commented on the range: "With consumers neglecting the traditional three meals a day and eating lighter meals more often, foodservice operators are required to offer flexibility and serve hot food around the clock.

"Taste of Home gives caterers the opportunity to offer a tasty warm solution without the need to have a chef in the kitchen."

As for why Heinz should be the brand of choice, it's simple: "Stocking and displaying Heinz brands will also raise perceptions in an outlet, it says you care about the food you serve and you care about your customers, giving them reassurance of receiving a quality experience.

"Heinz is trusted more than any other brand by consumers and it also has the strongest heritage of any brand in the UK2 - with this trust comes loyalty from consumers, as the Heinz portfolio sits proudly in the top 10 of the most valuable grocery brands in the UK3."

To Buy-It contact: Tal Drohi on 0800 575 755

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