We all know that the past couple of years have been challenging economically, with many businesses hit hard.
Among those affected by the downturn have been the hotel and hospitality sectors, with tourist numbers drying up. However, the London Olympics provide a timely opportunity to reverse those fortunes.
As has been seen in other countries hosting the games, it isn't just the host city which benefits from the influx of tourists but rather the country as a whole. Many visitors take the opportunity to lengthen their stay and explore.
Then there is the domestic tourism market, which gets a separate boost from locals looking to escape the crowds during the games.
However, with this enormous opportunity to showcase the best of the UK, comes the responsibility of ensuring everything is in top shape. Online sites such as TripAdvisor have made it easier for visitors to share their experiences - positive or negative - and attract substantial followings. As such, hotels and other places that attract visitors from out of town need to ensure their offering is the best it possibly can be.
Particularly in the hotel sector, one of the biggest complaints from guests relates to cleanliness. However, with technological developments continuing to improve efficiencies and reduce costs, such complaints are becoming easier to avoid.
I believe the London Olympics presents the sector with an opportunity to reverse revenue declines, and we must all work together to ensure visitors have nothing but a positive experience to help drive UK tourism well into the future.
Brad Hurter, chief executive officer, CDS Höver