Mission Foods, the world's largest flatbread producer will be exhibiting at the 2011 IFE show with an action packed programme of activity and will be using the show as a platform to launch some exciting new products.
Visitors to the Mission Foods stand will see chefs demonstrating the versatility of its products and how simple it is to create tantalising menus with a point of difference across multiple channels and meal occasions using its extensive range of authentic tortillas, naans, pittas and speciality flat breads. Visitors will also have the opportunity to enter an exclusive prize draw while sampling some of Mission's delicious culinary creations on stand no S4646.
Fraser Chynoweth, Head of Foodservice UK and Ireland said, "There are a number of trends that have been predicted to be big opportunities in 2011, including Mexican cuisine, sharing platters as well as demand for healthier options on menus aimed at consumers who want to reduce sodium levels in their diet. Our extensive range of authentic flatbreads cater for these consumer trends and we're looking forward to demonstrating how operators can maximise these opportunities and drive sales at IFE."
Mission's passion for producing the finest quality tortilla and flatbread products spans more than 60 years when its parent company, Gruma Corporation, Mexico was founded. Today, it is the largest global producer of tortillas, creating more than 75 million tortillas every day. With an unrivalled product portfolio of tortilla chips, wraps and other speciality flat breads, Mission Foods provide foodservice operators with truly authentic and versatile products of the finest quality.
This press release was provided by Mission Foods