WMF has extensive experience in metalware since 1853, and has been winning medals for its cutlery since 1862! Its range is not only value for money, but is designed with German ingenuity, and that includes its highly successful range of cutlery for children.
Florian Lehmann, Managing Director; "Our range of children's cutlery has been available in retail for many years and is one of the fastest growing categories in WMF's portfolio. We decided to launch it into foodservice because we figured that if parents are buying it for use at home, they would appreciate it being offered when they eat out as a family, and as far as we are aware, there is no one focused on this aspect of tableware in foodservice currently."
The needs of children are often overlooked by operators when it comes to tableware, yet children (or rather, their parents) are targeted more and more with specific menus, ‘eat free' offers and giveaways. Children enjoy eating as much as adults and going out to eat can be an exciting adventure for them. However, it is not always a calm and enjoyable experience for their parents or those around them!
Children can actually take eating quite seriously, especially if the meal includes some of their favourite food, but there are some that need a little more encouragement when it comes to table etiquette. Many operators spend a lot of time and money developing kids' menus and activities such as colouring-in sheets and puzzle pages, but when you consider the challenges that children face in the typical out of home environment such as maintaining concentration, the un-child-friendly atmosphere and under-developed motor skills, perhaps it's not the food, but how it is presented to them that needs to be addressed.
By offering younger diners ‘special' cutlery to eat their meals with, they are not only made to feel special, but the task of sitting at a table and eating becomes more fun. The addition of the colours, shapes and cartoon characters that adorn the WMF range of childrens cutlery will add visual appeal and make eating more enjoyable. These items have been designed specifically for smaller hands; they are lighter, with handles that are easier to grip and are specially shaped to fit small mouths. The result is that mealtimes are generally quicker and less messy, and mum, dad and children alike are much happier!
WMF's childrens cutlery can be matched to accompany its adult ranges or comes themed with a variety of characters and in various colours and designs. All are are dishwasher safe and are available for 0-1yrs old, 1-3 yrs old and 3yrs+ and of equal appeal, its range of plates and bowls designed just for little diners.
This press release was provided by WMF