The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Sweet Potato Fries from Lamb Weston

02 February 2010 by

Vivid, orange-fleshed Sweet Potato Fries from Lamb Weston aim to spice up a menu and tap into the growing popularity of the tuber, which is now being hailed as a superfood that is low in fat and high in antioxidants, fibre, iron, and vitamins A, B6, C and E.

Its sweet flavour, tender texture and crisp bite complements a wide variety of dishes, such as fish fillets, gourmet burgers and vegetarian meals, and they also work well as starters, bar snacks or part of a combi sharing platter.

The frozen fries are cut in the straight style preferred by 55% of consumers which, combined with their longer length, provides more servings per case than ordinary fries.

Research commissioned by Lamb Weston revealed that 40% of customers were more likely to visit restaurants that served sweet potato fries, and that 50% would be willing to pay up to 50% more for the exotic fries. Confirming these figures, operators offering the fries enjoyed a 40% rise in visits.

The chips are sold in 4 x 2.5kg and cook quickly from frozen in a fryer or convection oven.

To buy it, callLamb Weston
0800 963962

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking