In a bid to raise standards and support caterers in realising the profit opportunities associated with tea out-of-home, Tetley has launched its own Tea Academy.
The online resource will continue to evolve and be kept up-to-date with the latest insight and industry trends and caterers will also be able to sign-up to a monthly e-newsletter that will provide education on different tea blends and how to market them.
Dorothy Sieber, marketing director, Tetley EMEA, said: "With the launch of the new Tetley Tea Academy we pledge to offer not only commercial promotions but lend our support and expertise to help drive operators' tea sales by leading the resurgence of tea out-of-home and exploiting the huge growth potential for tea.
"From advice on serving the perfect cup of tea and the art of personalisation, to capitalising on associated food sales and marketing a menu, the Tea Academy is home to practical advice for each and every channel to make their tea offer personal to their customers.
"We're stronger together with our catering partners and we hope that as the Tetley Tea Academy develops it will provide valuable insight and support to the foodservice industry."
To launch the Academy, Tetley Tea is offering ten outlets the chance to win free products as well as advice and insight from its tea experts on how they can make the most from their tea offer.
Operators should email their details to firstname.lastname@example.org and the first 10 to respond will win.