Somerset cider maker Thatchers has announced a £1m pledge to getting the British pub back in business .
The fourth-generation family business will be offering every one of its free-trade customers in Great Britain a free 50-litre keg of Thatchers cider.
Martin Thatcher, managing director of Thatchers, explained: "We want to help the pub industry get back to business after this immensely tough period. There's no doubt pubs and bars will need all the help and support they can get, with the new normal being just as challenging.
"By giving free-trade customers across Britain who currently stock one of our draught brands a free keg of cider, we're hoping that this will be of great value to them financially for when they're able to get the pints pouring once again."
Thatchers is promising up to £1m of cider to make this happen and will work closely with their wholesale suppliers to ensure pubs and bars receive their keg at the appropriate time.
Thatchers will also be offering point of sale, sales support and cellar advice to publicans when needed as businesses reopen.
Thatchers is asking customers to fill in an online form to claim their free keg, and will be working alongside wholesale suppliers for delivery.