National Fish and Chip shop of the year the Bay Fish and Chips of Stonehaven, Scotland, has been approached by a high-end Japanese department store to take part in its annual British fair to introduce fish and chips to the Japanese market.
Hankyu Hanshin Department Stores has 15 locations across Japan that attract millions of customers through its doors each year. The British fair has been running since 1970 and focuses on a number of British trades including tea, fashion and landscapes.
Keiji Hayashi, project and business development executive for Hankyu Hanshin Express, said: "This year's fair will be the 45th we have held and we continue to introduce British fare to the Japanese.
"Fish and chips is relatively unknown in Japan and it is great to host the events to introduce different produce to new markets."
Calum Richardson, owner of the Bay, said: "I am overwhelmed at the opportunity that I have been given. To represent the classic British dish to the Japanese is an honour and I am sure I will be able to do the dish justice.
"As well as bringing the great British dish across to Japan I will be eager to teach the market of the importance of sustainability."