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Three new appointments for Electrolux Professional

25 July 2016 by
Three new appointments for Electrolux Professional

Commercial kitchen and laundry equipment manufacturer Electrolux Professional has appointed two regional and one area sales manager for its UK & Ireland business.

Reed joined Electrolux in 2013 and initially held the role of area sales manager for East Anglia. He said: "The food service market is intensely competitive so one of my key responsibilities will be working with our distribution partners to deliver the best possible service and solutions to the catering industry."

Previously working for global hygiene provider Diversey, Mayes brings 30 years' business development and management experience to his new role. "My role at Electrolux will primarily be to develop a robust business development strategy covering the company's two major divisions, supported by a transparent financial and support model," he said.. "Ultimately I hope to demonstrate our ability to provide efficient and sustainable solutions for all aspects of the hospitality sector, including new-build and hotel refurbishments, from one reliable and reputable equipment manufacturer."

Cribb joined Electrolux after 15 years as head of sales and marketing for a catering equipment distributor. She said: "I feel I have a great opportunity to make a real impact for Electrolux across the Scottish food service market. Having worked extensively for catering dealers in the region, I'm well placed to build on Electrolux's network of partners, and further extend the company's market share within Scotland."

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