Tilda Foodservice has launched a partnership with charity Mary's Meals, where every bag of Tilda brown and white rice caterers purchase will donate a meal to a child in need.
Mary's Meals provides daily meals to impoverished schoolchildren in 15 countries across Africa, Asia, Latin America and the Caribbean, and attracts them to the classroom.
Tilda will donate 7p from the sale of every 5kg bag of its brown and white rice, made with a 50:50 mix of wholegrain and white rice. The partnership will run from July 2018 to July 2019.
Annette Coggins, head of foodservice at Tilda UK, said: "A portion of rice in the UK typically costs caterers 7p within a dish and when we heard a 7p donation could also provide a hungry child with a school meal through Mary's Meals, it made complete sense to partner with the charity."
Hannah Stewart, head of fundraising at Mary's Meals UK, said: "We are delighted to receive Tilda's support as we look to keep our promise to the many children who already rely on Mary's Meals, while reaching more hungry children. The 7p donated from the sale of each bag of Tilda brown & white rice will allow these children to get the most out of their education, giving them the hope of a brighter future."