The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Time to get ready for barbecue season

28 April 2011

With spring now officially here, it's time for establishments to start thinking about alfresco dining. Barbecue season is one of the most anticipated British eating occasions for consumers and provides a great opportunity for outlets to be more creative with their menus.

Customers often begin adjusting their meal choices with the warmer weather and healthier eating becomes high on the agenda, so establishments have to be prepared to meet this need. It is just as important to bear in mind though, that as well as customers who demand a healthy option, there are those who still prefer regular meals.

Barbeque and alfresco dining opportunities are highly relevant for caterers, particularly those who can introduce outdoor dining facilities in response to the smoking ban and the growing food trend.

A barbeque and summer dining offering gives outlets an opportunity to add interest and seasonality to their existing menus and, advertised correctly, can generate greater footfall and create a unique selling point for their outlet. Holding special alfresco events are a great way for outlets to differentiate themselves from high street restaurant chains.

Barbecues have grown to become a more substantial dining experience in recent years and cover a range of dining styles, from informal after-work socials or alfresco parties with friends, to family affairs and dinner parties including starters, mains and desserts. This means operators now have to be better equipped to tap into the rising demand for better value, healthier eating, convenience, authenticity and local sourcing.

Olivier Kutz, Heinz Foodservice brand managerwww.heinzsight.co.uk

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking