The Caterer

Trade launch for Kit Kat Chunky Caramel by Nestl

25 September 2009 by
Trade launch for Kit Kat Chunky Caramel by Nestl

The launch of Kit Kat Chunky Caramel into the hospitality sector should get the tills ringing as Kit Kat sales have grown by 17% in the past year, while research by Nestlé shows that caramel has wide appeal and the highest purchase intent.

The £7m media campaign backing the new chocolate bar (including TV ads, PoS material and Nestle's £10m on-pack Music Break promotion) bumps up the total spend backing the Kit Kat brand for 2009 to £24m.

Kit Kat Chunky Caramel is provided in boxes of 36.

To buy it, call
Nestlé Professional 0800 742842

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