Trebor launches on-pack Olympic Games competition
Trebor ](http://www.trebor.co.uk/)will be offering consumers a luxury experience of the upcoming London 2012 Olympics and Paralympics Games via its on-pack ‘Trebor Baton of Sweet Success'competition.
Trebor is a division of [Cadbury](http://www.cadbury.co.uk/home/Pages/home.aspx), the Official Treat Provider for the games.
From 26 March to 27 June, single- and multi-pack varieties - including the Trebor Mint Pot, Extra Strong Mints, softfruits, and Soft Mints - will all carry a unique code that consumers can check on a dedicated website to see if they are winners.
The overall baton winner will enjoy a luxury, seven-night stay at a five-star London hotel, tickets to game events for each of the seven days, and a daily VIP experience such as a helicopter ride over London, a personal shopping experience, and theatre tickets.
Eighteen runners-up will win a two-day stay at a five-star hotel, tickets to games events and a unique VIP experience.
There are plenty more prizes on offer to fuel demand for Trebor sweets. The company will also be giving away a pair of London 2012 tickets for each day of the campaign, along with ten four-star prize packages, 30 three-star packages and 1,000 Trebor products.
The competition will be backed by a heavyweight, three-month ad, outdoor, radio, digital and PR campaign that kicks off on 2 April.
By Angela Frewin
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