Coffee in bags are, the manufacturers maintain, a groundbreaking invention in a saturated market and one that brings quality coffee to the masses. Ian Boughton takes a look at what’s on offer
The tea and coffee sectors do not stand still. Every year, without fail, there are new ideas in beverages and useful developments in brewing technology.
There is a marketing theory about ‘a product whose time has come’ – that is, an idea which didn’t work before but may do so now if the market is ready for it. And this year, that product may be coffee bags.
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