Product Cadbury Twirl Bites
USP Cadbury Twirl - the number one chocolate single, according to Nielsen, will be available in a big-format sharing bag from September.
Details The new sharing bag offers Cadbury Twirl in bite-sized chunks. The bite-size market is now worth £301m, accounts for 6.6% of confectionery sales, and is growing by 9.8%.
Promotion Twirl Bites will be supported by a £2.8m media spend on TV, outdoors and in-store
How supplied Boxes of 10 x 165g packs
Supplier Cadbury0870 240 0861