Typhoo on the go cup

06 March 2008
Typhoo on the go cup

Research shows three quarters of the UK population consume food or drink on the go, driven by longer working hours and increased travel1. Now caterers can offer the nation's favourite drink2 on the move with the launch of Typhoo's new On the Go Cup, a refreshing cup of Typhoo tea for consumers who don't have time to stop.

Typhoo's innovative new solution is perfect for busy consumers at any time of the day. Typhoo On the Go Cup features a Typhoo teabag in a double walled, premium branded paper cup, so tea drinkers can simply add hot water, milk and sugar as required to enjoy a delicious cup of Typhoo's trusty mainstream blend on the go.

Sue-Jones Smithson, customer marketing manager for Typhoo, says: "As consumer lifestyles become busier and lunch breaks get shorter, Typhoo On the Go Cup is a perfect way for caterers and outlets to drive tea sales, particularly at the point of purchase, where 75% of all purchasing decisions are made3.

"Black tea is still by far the most popular blend of tea, accounting for over 70% of the market4, and Typhoo On the Go Cup offers consumers the same great taste they are used to at home, without having to stop to enjoy their cuppa."

The new delivery mechanic has higher premium associations for the consumer and can command minimum 30p premium compared to plastic cups. The bold full-colour branding and packaging allows for a clear ingredient list, which complies with EEC food packaging regulations, a nutrition declaration, allergy reference, best before dates and production codes for full product traceability.

The 12oz cups also carry a ‘Hot Drink' warning, a bar code for stock management and offer better insulation including a lid.

For further information on Typhoo and its range of products:
Contact Name: Sue Jones-Smithson
Contact Telephone: 0151 522 4000

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