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Understanding the challenges of the global supply chain

14 March 2013 by

Food authenticity consultancy FoodChain Europe, which specialises in advising the food industry on meeting its legal obligations, is holding its second Food Fraud conference on Tuesday 21 May in Birmingham.

Experts will guide delegates through the complexities of the global supply chain, how food fraud can occur, the potential damage that the problem can cause to brand identity and the steps that can be taken to ensure the validity of food ingredients.

Stuart Shotton, client services director at FoodChain Europe, said: "It is a sad reality that food fraud is a critical issue in the global supply chain and manufacturers are often unaware of the quality of raw ingredients being supplied to them from external sources.

"The discovery that food has been illegally or fraudulently sourced or labelled can lead to costly product recalls or litigation, not to mention loss of consumer trust and brand.

"The 2013 conference will give delegates the chance to hear the latest on how companies manage the issue, as well hearing from industry bodies such as Defra and Trading Standards on the steps that are being taken to make the enforcing bodies more vigilant to food fraud."

Speakers will include representatives from: The British Frozen Food Federation; Defra; The Marine Stewardship Council; Trading Standards and Global ID.

For more information or to book a place at the conference contact info@foodchainadvisors.eu.

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