Unilever Food Solutions UK and popcorn brand Joe & Seph's have launched the UK's first official Marmite-flavoured popcorn.
The latest launch coincides with the growing demand for flavoured popcorn, with nearly half of consumers expressing an interest in trying new flavours.
Chloe Irwin, senior licensing manager at Unilever Food Solutions UK, said: "The popcorn category is one of the biggest success stories of the last five years, more than doubling in size from 2010 to 2015 and growing 30% last year. It's also a product our fans have been requesting for a long time."
Adam Sopher, co-founder of Joe & Seph's, said: "We're thrilled to introduce the iconic British household name of Marmite to our award-winning popcorn range. Joe & Seph's values both innovation and taste as key for new product development, so Marmite popcorn was a clear preference to add to our range from the moment we launched Joe & Seph's five years ago."
75g pouches retail at £2.99 and come in cases of 12; the 21g impulse packs retail at £0.99 and come in cases of 22.
Latest video from The Caterer