Unilever Away From Home has expanded its ice-cream range for the 'summer staycation' season.
This summer, 49% of Brits are expected to take the same or more breaks in the UK than previous years, and many are keen to support local tourism and businesses that have been hard-hit by a year of lockdown.
Hazel Detsiny, vice-president of food and refreshment away from home at Unilever UK&I, said: "As travel to foreign countries remains uncertain and with many holiday-makers hesitant to book trips abroad, we know businesses are looking for ways to maximise the UK tourist season. With our insight-led approach to help us spot trends, coupled with our famous brands for the best customer experiences, we've got everything covered to help businesses grow this summer."
With an eye on customer safety, Unilever has added the Lifebuoy Professional range to its Away From Home offering.
Hellmann's and Colman's has expanded their ranges of single-serve sachets, including Hellmann's mayonnaise, ketchup, brown sauce, tartar sauce, salad cream, barbecue sauce, yellow mustard, malt vinegar and Colman's English mustard. Hellmann's vegan mayo is set to be added to the line-up in May.
PG Tips is also placed to offer hygienic solutions with single-serve envelope formats that are recyclable and biodegradable.
Wall's, Ben & Jerry's and Magnum have all released new products, with ice-cream a known footfall driver. Magnum will launch its new Magnum Double Gold Caramel Billionaire, based on millionaire's shortbread, and Ben & Jerry's has launched the Cookie Dough Peace Pop, packaged in an 88% paper wrapper that is widely recyclable. Wall's has released the Twister Peek-A-Blue, flavoured with melon, strawberry and blueberry.
Unilever Away From Home is also developing its #FairKitchens initiative. The not-for-profit global movement, driven primarily through social and digital media, fights for a more resilient and sustainable industry. The campaign aims to safeguard those working in the industry and to attract new talent.
Businesses can show their support by going to the website https://www.fairkitchens.com/en/supportedby.html to ‘become a friend'. Their logo and name will be added to the page, and they can download a digital toolkit. Unilever is encouraging businesses who would like to become a partner to get in touch.