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Viennese Mix from Macphie

05 May 2010 by

The growing popularity of classic childhood foods has prompted Macphie to launch a Viennese Mix to help the out-of-home sector tap into the burgeoning sales of Viennese biscuits (up 9.3% in 2009 to £18m) with a freshly-baked offering.

The nostalgic mix, sold in 12.5kg bags with an average ingredient cost of 6p per 40g, is added to softened butter to produce a pipeable paste to make traditional Viennese-style biscuits, fingers, whirls and shells - even lattice toppings on fruit pies - with a light, crumbly, melt-in-the-mouth texture. The mix can be dusted with Macphie's granular-textured Sweet Snow or filled with buttercream made from its 5th Avenue White Icing.

To buy it, callMacphie
0800 085 9800

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

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